BRANDING & IDENTITY
Our team has completed branding projects for
a wide range of
businesses over the years. Sometimes it’s
a startup in need of
a new
identity, other times it’s an established brand looking for an evolution
or revolution of its current identity. The principles of branding apply to
any industry
– so our tried and tested method has been designed to
adapt to any sector or brand.
We always recommend beginning with our popular brand planning
workshop. This day away from emails and phones in
a neutral venue
brings together
3 from our team and the same number from the
client team. By working together and asking the right questions, we
begin to understand where the brand is now and where it needs to
go. We cover all of the branding fundamentals including brand
archetypes, messaging, values and propositions. After the day, we
digest our notes and come back with
a detailed report which
summarizes the findings. This report then provides the creative brief
for the subsequent branding work.